{"id":171879,"date":"2016-12-25T00:00:28","date_gmt":"2016-12-24T18:30:28","guid":{"rendered":"https:\/\/www.colombotelegraph.com\/?p=171879"},"modified":"2016-12-30T06:50:41","modified_gmt":"2016-12-30T01:20:41","slug":"whats-with-201516-annual-report-of-srilankan-airlines","status":"publish","type":"post","link":"https:\/\/www.colombotelegraph.com\/index.php\/whats-with-201516-annual-report-of-srilankan-airlines\/","title":{"rendered":"What\u2019s With 2015\/16 Annual Report Of SriLankan Airlines?"},"content":{"rendered":"

By\u00a0Rajeewa Jayaweera<\/a><\/span> –<\/strong><\/p>\n

\"Rajeewa<\/a>

Rajeewa Jayaweera<\/p><\/div>\n

Almost nine months since the end of the 2015\/16 financial year, the national carrier is yet to publish its Annual Report. Therefore both, shareholders and tax payers are at sea of the airline\u2019s performance during the last financial year.<\/p>\n

A media release in October 2016 was followed by a Press meet by the Chairman and CEO. The media release stated \u201cIn the Financial Year ending 31st March 2016, the airline recorded a significantly improved performance compared to the previous year\u201d. It further stated, \u201cAt the end of the last financial year, without the \u2018one-off\u2019 payment relating to cancellation of the lease of one A350 aircraft, the airline\u2019s Group Loss stood at LKR 9.03 billion, which represents a 45% improvement for the 2015\/16 financial year compared to the previous year. The net loss after taking the \u2018one-off\u2019 item into consideration (Rs 2.56 billion) is LKR 11.59 billion, compared to the net loss of LKR 16.33 billion during the previous year\u201d.<\/p>\n

Announcements regularly refer to \u2018Company Losses\u2019 and \u2018Group Losses\u2019. The current Board and CEO undoubtedly cannot be held responsible for the monumental losses accrued over 35 years.
\nHowever, a yardstick which could be utilized to evaluate the success or the lack of it by an airline during a given financial year is the profit or loss resulting from its core business operations. Even though performance in core business operations is generally not referred to, it is a useful yardstick to gauge if an airline with a loss-making history has affected course correction.
\nCore business activity of an airlines is \u2018Passenger & Cargo Transportation, carriage of Mail & Excess Baggage, ad hoc flights (charters) and Frequent Flyer net accruals. Ancillary activities such as Ground Handling, Engineering Services, Duty Free Sales, Catering, Training Centre etc. do not belong to core business activity.<\/p>\n

Debt servicing charges, USD 17.7 million. (Rs 2.56 billion) paid for the cancellation of one A350 aircraft etc. has no relevance to the airline\u2019s core business operations. They, along with revenue and related expenses of ancillary activities belong to the net profit \/ loss of the company.<\/p>\n

In 2015\/16, revenue from core business operations has dropped by 8%, losses in core business operations has reduced by 33% and Fuel Costs have been 41% less than previous year. Here is the rub. Aviation fuel costs are directly related to the airline\u2019s core business operations. Notwithstanding a 33% reduction in losses in its core business operations and 41% reduction in Fuel Costs amounting to over USD 150 million from previous year, the airline failed to record a profit from its core business operations in 2015\/16.<\/p>\n

The losses in core business operations during 2015\/16 includes a 7% drop in Passenger Revenue and 15% drop in Cargo Revenue from previous year. The reduced revenue need be attributed to the Sales and Marketing strategies and efforts of the present team. In this backdrop, the self-gratifying claim in the October media release \u2018In the Financial Year ending 31st March 2016, the airline recorded a significantly improved performance compared to the previous year\u201d, cannot be sustained. The current Board of Directors, the interim CEO and current CEO need be held accountable for the airline\u2019s losses in its core business operations in 2015\/16.<\/p>\n

The current Board of Directors were appointed commencing January 2015. A board member who had previously worked for Air Lanka in mid 1980s in charge of Duty Free operations not related to the airline\u2019s core business functioned as CEO, in total violation of the company\u2019s Articles of Association. The current CEO, a pilot by profession and zero relevant management experience came on board in October 2015. It is pointless to whine of the \u201cbenefit of lower fuel costs being significantly eroded with the airline\u2019s declining revenue due to the addition of capacity to the Colombo market by other airlines and a dramatic drop in airfares in certain markets\u201d. Air Lanka \/ SriLankan Airlines<\/span><\/a> operated for over three decades under similar conditions. This Board and CEO should consider themselves extremely lucky they did not have to contend with very high fuel costs as done by many previous boards and a civil war impacting tourist arrivals and air fares negatively.<\/p>\n

It must be noted, most major operating expenses such as Fuel Costs, Aircraft Lease charges etc. are incurred in USD and not Sri Lankan Rupees. Currency loss as a result of the depreciation of the Sri Lankan Rupee has no bearing when evaluating performance in USD.<\/p>\n

The October media release also referred to \u201cStringent cost controls underscored by heightened accountability and transparency have been cornerstones of the new strategy\u201d. Yet, the carrier\u2019s modus operandi reflects otherwise. For example, the discontinuation of unprofitable European routes was first proposed sometime in the first half of 2015. Operations to Rome ceased in May 2016 whereas operations to Paris and Frankfurt did not cease till end October 2016. Even though flights to Paris and Frankfurt ceased in end October 2016, both offices continue to be in operation today. French and German staff were not issued termination notices till a few weeks ago. Meanwhile, a high-powered five-member team consisting of Head of Human Resources, Head of Group Legal Affairs, Group Legal Affairs Manager, Performance Management & Administration Manager and Regional Head of Europe & Americas paid two visits to Paris recently to sort out termination issues of French staff. It is indeed a strange form of \u2018stringent cost controls\u2019. However, judging from the number of participants at the \u2018Hospitality Suite\u2019 at Lords cricket grounds last summer, the culture of \u2018group travel\u2019 on company business seems to be contagious and prevalent from top down.<\/p>\n

It is relevant to refer to a similar exercise during the Emirates management era. The Colombo Airport was attacked by LTTE in the early hours of July 24, 2001. Four of the fleet\u2019s twelve aircraft were destroyed and two others badly damaged requiring months for repairs. By August 01, a decision was made to discontinue eleven stations which included Amsterdam Berlin, Frankfurt, Milan, Rome, and Stockholm in Europe, besides a reduction in weekly flights to London from 13 to 7. Operations to Milan, Rome and Frankfurt continued till mid- September due to prevailing peak season and inability to obtain seats from other carriers for the carriage of ticketed passengers. Flights to Paris was suspended from 25 June till mid-September due to lack of aircraft time and resumed subsequently. Flights to Amsterdam, Berlin and Stockholm were discontinued from 25 June. The speed in decision making was commendable in comparison to more than one year required by the current board to decide and implement discontinuation of three stations considered economically unviable. Staff compensation and office closures in 2001 was handled by a team of two, an Emirates General Manager HR from Dubai and Snr. Manager HR from SriLankan Airlines in Colombo. Suffice to state, they completed their tasks and all foreign staff in said countries were compensated and terminated by end September 2001. Only the Managers in respective stations remained in the capacity of liquidators. Labor regulations in Germany, Italy, Netherlands and Sweden at the time were as complicated as current labor regulations in France and Germany.<\/p>\n

The laid back and inefficient decision making process, may it be investigating the wrong doings in the airline highlighted in the Weliamuna Report<\/span><\/a>, discontinuation of unprofitable routes, publication of Annual Report for 2015\/16 or keeping shareholders informed of the inordinate delay in publishing the annual report seems to be the national carrier\u2019s current management style.<\/p>\n

On a personal note, this writer wishes to declare of having applied for post of CEO in June 2015, long after the commencement of the publication of a series of articles titled \u2018What ails our national carrier\u2019. The Chairman, in his interview to the Daily FT on August 11, 2016 referring to critics including former employees has stated \u201cthe most vociferous is the one about 55 who applied for the post of CEO, but was not even shortlisted. I can only assume this had not gone down well and is the source of many distorted and untruthful allegations about me and the senior management\u201d. Not being \u2018about 55\u2019, the cap does not fit the writer. Suffice to state, the insinuation is typical of the mindset of those beholden to politicians for their positions rather than professional qualifications and experience.<\/p>\n","protected":false},"excerpt":{"rendered":"

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