18 October, 2026

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Reimagining Ayurveda For Global Healthcare

By Geewananda Gunawardana –

Dr. Geewananda Gunawardana

The science behind the Ayurvedic system is far more sophisticated and ahead of its time than is often recognized. Our ancestors contemplated many of these principles centuries ago, but Ayurveda’s image has been tarnished by our tendency to embrace Western ways of thinking and judging.

Thanks to advances in modern science and technology, however, that attitude is beginning to change—not only in Sri Lanka but globally. There is a fundamental difference between Ayurveda and the Western medical system. Therefore, judging the two by exactly the same standards, or assuming that developing Ayurveda along conventional pharmaceutical lines is the only way forward, does not make sense in the 21st century.

Science, technology, and the Western regulatory environment are now shifting in ways that could favor plant-based therapies. This presents Sri Lanka with an important opportunity: to bring Ayurveda into the 21st century in a form that preserves its ancient roots while presenting it to modern populations within a scientifically rigorous framework. Doing so could enable us to reap the full benefits of this ancient knowledge.

The origins of plant-based medicine

Throughout known history, humans have used plants to treat illness. Some of the oldest written evidence of medicinal plant use comes from ancient Sumerian clay tablets dating back roughly 5,000 years. Among the plants recorded were the opium poppy and willow, the latter eventually providing the basis for the development of aspirin.

In 1806, German pharmacist Friedrich Sertürner succeeded in isolating morphine from opium. This was a landmark in pharmacology and one of the earliest examples of isolating a pure active pharmaceutical compound from a plant.

The development of modern pharmaceuticals was driven in part by the recognition that crude plant preparations could vary considerably in their composition and therapeutic effects. Standardization therefore became increasingly important.

Realizing this need, in 1888, Dr Wallace Abbott started making ‘pills,’ like those used by Ayurvedic practitioners, and distributed among his colleagues in Chicago. These pills became so popular he founded the company that became Abbott Laboratories. This eventually contributed to the development of the modern pharmaceutical industry. A little over a century later, this writer joined this company as a researcher.

The “magic bullet” concept

In 1916, German physician and scientist Paul Ehrlich proposed the idea that therapeutic compounds could act selectively on specific targets in the body. His famous “magic bullet” concept became one of the foundations of modern pharmacology and rational drug discovery. Ehrlich was awarded the Nobel Prize in Physiology or Medicine in 1908.

During the late nineteenth and twentieth centuries, this concept became deeply embedded in pharmaceutical research. Researchers attempted to identify the active ingredients in medicinal plants used by traditional medical systems such as Ayurveda and isolate them as individual compounds.

This approach produced many valuable medicines. Microorganisms eventually proved an even more productive source of drugs, with penicillin being perhaps the most famous example and revolutionizing the treatment of infectious diseases.

However, the search for new medicines increasingly shifted towards synthetic chemistry. Synthetic compounds could be produced in enormous numbers and screened systematically. As pharmaceutical research became increasingly chemistry-driven, interest in medicinal plants declined.

This development also contributed to traditional medicine acquiring a poor reputation in some scientific circles. Some researchers went as far as to argue that traditional plant preparations were little more than placebos—those patients believed they worked and consequently felt better.

Science, however, has continued to evolve.

The Human Genome Project changes the picture

When the Human Genome Project was completed in 2003, it produced a major surprise. Scientists had expected the human genome to contain perhaps hundreds of thousands of genes. Instead, the number of protein-coding genes was found to be only around 20,000.

The discovery challenged the assumption that genes alone could explain the extraordinary complexity of the human body.

Genes carry the instructions for producing proteins, while proteins perform most of the functional work within the body. Scientists subsequently discovered that a single gene could give rise to multiple proteins through different biological mechanisms.

An important realization emerged: proteins may have unique characteristics, but they can also interact with multiple biological processes. A protein may therefore perform different functions under different circumstances. Enzymes are not specific, as old textbooks state.

This began to challenge the simplicity of the “one drug, one target” concept.

From magic bullets to multiple targets

Two important observations became increasingly clear.

First, many drugs do not act on a single target. Second, particularly in chronic diseases, multiple biological pathways and proteins may be involved.

Many drugs once thought to be highly target-specific have subsequently been found to act on multiple targets. For example, the anticancer drug sunitinib interacts with numerous molecular targets, while the central nervous system drug clozapine also affects several biological targets.

In that sense, many modern drugs may be less like “magic bullets” and more like weapons acting on a cluster of targets.

This changed the way researchers look at medicinal plants and traditional therapies. There is now greater recognition that medicinal plants may contain multiple active compounds capable of acting on multiple biological targets.

But even this may not tell the whole story.

The human body maintains homeostasis through an extraordinarily complex network of biochemical reactions and pathways. These systems contain redundancies and compensatory mechanisms that help the body respond to disturbances.

By the time symptoms of a chronic disease appear, several pathways may already have become disrupted, dysregulated, or dysfunctional. Treating such conditions may therefore require intervention at multiple targets rather than attempting to correct a single pathway.

Ayurvedic philosophy has traditionally approached illness by considering the whole individual rather than focusing on a single biological pathway. Its approach is holistic and based on centuries of accumulated experience rather than laboratory-based single-target experimentation.

Modern Western medicine is increasingly recognizing the complexity that lies behind this approach.

What happens to a medicine after it is swallowed?

Whether a medicine is derived from a pharmaceutical laboratory or a plant, an orally administered compound must first be absorbed through the gastrointestinal tract and enter the circulation.

It then passes through the liver, where enzymes metabolize many foreign compounds. Some of these metabolites are subsequently eliminated by the kidneys. Only compounds that survive these processes, or their active metabolites, can reach their intended sites of action.

In conventional pharmaceutical development, researchers deliberately design compounds to overcome these biological barriers.

Plant-based medicines are different. Multiple compounds may interact with the biological systems responsible for absorption, distribution, metabolism, and elimination. These interactions can produce synergistic effects, in which the combined action of several compounds is greater than the effect of individual compounds acting alone.

This complexity creates a major challenge for conventional pharmaceutical regulation.

Drug developers are required to demonstrate that their products meet stringent requirements relating to absorption, distribution, metabolism, and excretion. They must also demonstrate safety, efficacy, consistency, and appropriate dosing.

Obtaining regulatory approval can take many years and require enormous financial investment.

For complex plant-based preparations, however, it can be difficult to identify precisely which compounds are responsible for therapeutic activity and how they interact. Without adequate characterization and quality control, meeting modern regulatory requirements becomes extremely difficult.

This has been one of the major barriers facing Ayurvedic and other traditional plant-based medicines. Preparations that may have therapeutic potential are often marketed as nutraceuticals or dietary supplements rather than as medicines at prices much below their true value.

That is a missed opportunity.

Technology provides a new opportunity

Both science and technology have now changed dramatically. This creates a unique opportunity for Sri Lanka to revisit its millennia-old Ayurvedic knowledge.

Following the Human Genome Project, scientific attention increasingly expanded beyond genes to a range of disciplines collectively known as the “omics sciences”. These include genomics, proteomics, and metabolomics.

Omics involves the comprehensive analysis of biological molecules and processes within an organism. Advances in analytical instruments, combined with enormous increases in computing power, now make it possible to analyze complex biological mixtures at speeds and costs that would have been unimaginable a few decades ago.

This is a potentially transformative opportunity for Ayurveda.

Among these technologies, metabolomics may be particularly valuable. It allows researchers to study large numbers of small molecules—the metabolites—present in biological systems.

Using such technologies, it may be possible to identify and characterize the compounds associated with the therapeutic activity of complex plant preparations. The same technologies can contribute to stringent analytical and quality-control systems required by modern regulatory authorities.

They may also help researchers develop new diagnostic and prognostic tools and identify potential therapies for serious unmet medical needs.

For example, chronic diseases such as Alzheimer’s disease may begin developing decades before obvious clinical symptoms appear. Chronic diseases are also biologically heterogeneous, meaning that patients with the same diagnosis may have different underlying mechanisms.

Early diagnosis and personalized treatment are therefore likely to become increasingly important in future medicine. Combination therapies are already standard practice for many diseases.

Quality control is critical

One of the greatest challenges facing plant-derived medicines is consistency.

The chemical composition of a plant can vary according to its age, season, geographical location, soil conditions, harvesting practices, and processing methods. Simply confirming the identity of the plant is therefore insufficient when the objective is to develop a reliable medicinal product.

This is a major challenge for clinical trials involving plant-based medicines. It is not reasonable to assume that every preparation made from the same plant will have an identical chemical composition or therapeutic effect regardless of its origin and history.

To achieve predictable therapeutic outcomes, stringent quality control is essential—just as it is for conventional pharmaceutical products. To do so all compounds that are responsible for therapeutic activity must be identified.

Metabolomics and related analytical technologies could play a key role in addressing this problem.

A sustainable alternative

There is another reason to explore plant-based healthcare.

The modern pharmaceutical industry is heavily dependent on complex chemical manufacturing processes and, directly or indirectly, on petrochemical resources. As the world faces increasing pressure on natural resources and the environmental consequences of industrial production, sustainable sources of medicines deserve greater attention.

A stronger plant-based healthcare sector could potentially create employment across agriculture, research, manufacturing, quality control, and education while also encouraging the cultivation and sustainable use of medicinal plants.

Sri Lanka’s opportunity

All of this is technically possible. The challenge is whether Sri Lanka has the knowledge, institutions, and vision to take advantage of the opportunity.

Many Western researchers are understandably focused on synthetic pharmaceuticals, biotechnology, and other established areas of investment. Previous attempts to develop traditional medicines using conventional approaches have often produced disappointing results.

China, however, provides an important example of a country that has invested heavily in the scientific investigation and modernization of traditional medicine.

For Sri Lanka, one of the major obstacles is the knowledge gap. Omics sciences are relatively new fields, and our academic system has not yet fully caught up with these rapidly developing disciplines.

Therefore, any serious national programme to develop Ayurveda must be accompanied by equally serious education reform.

Education must change too

Our science education remains heavily dependent on traditional “pure” or theoretical sciences. We need to move towards more applied, practical, and problem-based science education.

This is critical for national development.

Closing this knowledge gap would not only strengthen the economy but also make science education accessible to a much wider section of society. People should be able to use scientific knowledge to develop practical skills, businesses, and innovations rather than simply memorizing information with little practical application.

Consider, for example, the science behind solar tunnel dryers. With the right knowledge and technology, how many cottage industries could be established to produce dried mangoes, bananas and papaya, or dried spices such as chili, pepper, and cinnamon?

Similarly, if demand for high-quality medicinal plants is created, local industries could emerge to cultivate, process, and supply them.

This is what vocational education should be about. It should not be restricted to traditional pathways such as medicine and engineering.

Despite the enormous success of synthetic pharmaceuticals, demand for plant-derived medicines has not disappeared. Taxol, for example, remains an important anticancer drug and demonstrates the enormous commercial potential of plant-derived therapeutics.

The time to act is now

Time is of the essence. Other countries are better positioned than Sri Lanka to enter and dominate this emerging field.

Sri Lanka possesses something that many competitors do not: a long and rich tradition of Ayurvedic knowledge and practice. What is needed now is to combine that heritage with modern science, technology, rigorous quality control, and appropriate education.

The government should therefore promote research into the scientific development of Ayurvedic medicines and create opportunities for universities, researchers, traditional practitioners, and industry to work together.

This should not be viewed simply as government expenditure. It should be regarded as an investment in Sri Lanka’s future.

If approached strategically, the modernization of Ayurveda could create new industries, employment and export opportunities while preserving an important part of our cultural and scientific heritage.

More importantly, it could allow Sri Lanka to contribute to a new generation of healthcare—one that combines the accumulated knowledge of traditional medicine with the analytical power of modern science.

The opportunity is before us. What is required now is the vision and courage to seize it.

Latest comments

  • 3
    1

    Thousands of years ago, our ancestors used cows, bulls, horses, donkeys….as their mode of transport. Then someone invented the wheel. After centuries of bullock carts, horse carts, conestogas ……we got ICE powered motor cars – thanks to Henry Ford’s mass production through the moving assembly line! Do we catch an A/C bus to go to Colombo from Mahiyanganaya today or look for a bullock cart? We still can go to Colombo in a bullock cart but you know the answer. So ditch all these centuries old unscientific indigenous tribal ‘medicine’ and follow the modern western medicine. Move on with what allopathy takes us to the future with science and technology based research, development and innovations. Don’t waste finite resources on inefficient, ineffective dead practices that has no effect on deceases today!

    • 1
      0

      Hello Jit,
      I find the use of the word “Allopathy” for Western Medicine offensive. It puts Western Medicine in the same category as “Homeopathy”.
      By the way don’t forget ECE (External Combustion Engines) like the Stirling Engine –
      https://www.researchgate.net/publication/374411753_A_Comprehensive_Review_on_Stirling_Engines
      Best regards

      • 1
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        LS,
        “Allopathy” is a hangover from India, where Homoeopathy has a good foothold, along with Ayurveda, Siddi, Unani, Acupuncture, etc.
        There are also Ayurvedic doctors with Western qualifications, who cheerfully use CT scans etc. to dispense ayurvedic drugs.

        • 0
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          No OC, it is a German word.

          • 1
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            Hello Jit,
            OC is right about the Indian use of “Allopathy” no matter the origin of the word. I had many arguments with my Indian Friends/colleagues over the years specifically about how they used the word. They admitted that their use was tantamount to putting Western Medicine on the same footing as Ayurvedic.
            I tried on many occasions to explain that Western Medicine was their term. A Doctor in the UK doesn’t explain to patients that he is about to give them some “Western Medicine”. The medicines prescribed by Doctors (in most so-called Western Countries and others) will have been subject to many Scientific Trials and Procedures.
            Look at the production of Designer Medicines – “In the medical and scientific community, “designer medicines” refer to innovative, highly targeted prescription drugs (such as biologics, monoclonal antibodies, or small-molecule precision therapies) designed by pharmaceutical companies to target specific molecular pathways or genetic sequences”.
            Can the above be applied to Ayurvedic Medicines?
            The grounding philosophy of Ayurvedic treatments and diagnosis is the balance of the three fundamental life forces, or Doshas (Vata, Pitta, and Kapha). The five Elements – Space, Air, Fire, Water, and Earth combine to form Doshas.
            Best regards

            • 0
              0

              LS,
              “A Doctor in the UK doesn’t explain to patients that he is about to give them some “Western Medicine”
              Of course, because he is in the West. In the East, there are doctors with different traditions, and they identify as non-Western in general.
              “innovative, highly targeted prescription drugs (such as biologics, monoclonal antibodies, or small-molecule precision therapies) designed by pharmaceutical companies to target specific molecular pathways or genetic sequences”.
              Can the above be applied to Ayurvedic Medicines?”
              That’s like asking a Buddhist monk whether Christ is the son of God. The principles are completely different. Take diabetes for instance. The Western doctor is taught that it’s caused by a lack of the enzyme Insulin, or resistance to it. He will prescribe a precise dose of , say, Metformin which originates from the Galega officinalis plant, commonly known as goat’s rue or French lilac, which contains the blood-sugar-lowering compound guanidine.
              The ayurvedic doctor nowadays knows the cause too, but in the past, he had no clue. He would prescribe a herb such as “kothalahimbutu”, which contains the same compounds, but because he didn’t know there was a blood-sugar level to monitor, it was pretty hit or miss.

            • 0
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              So, both doctors have prescribed the same drug, but results are variable in the ayurvedic case because of lack of monitoring.
              I don’t think any current ayurvedic doctors actually believe in the Dosha business even though they may talk to patients in those terms.
              Of course, Ayurveda could never cure even malaria or produce vaccines, let alone do brain surgery. That is not the point.
              What Dr.G is recommending is that we ought to investigate the remedies that work (and there are many). There are nut-cases who look upon only herbal remedies as good and “synthetic ” drugs as poisonous. Dr. G isn’t one of those.

      • 0
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        LS, Allopathy in German means ‘mainstream’ so even the Germans believed their own Homeopathy was NOT mainstream medicine. So how can it be offensive – actually need to be celebrated by the English! Yes originally English considered it an insult but eventually it became the default term for all western medicine. Even the WHO uses ‘Allopathic’ medicine to distinguish Unani, Ayurvedic, Siddha and Homeopathy categories in their documents.

    • 1
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      Jit,
      You are being unfair to Dr.G. He has described how Western medicine refined crude plant products to produce drugs such as Aspirin and Quinine among other things. Our own vedamahattayas may not have been aware of how their concoctions worked, but that is no reason to rubbish the whole body of knowledge.

      • 2
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        OC, I’m simply stating things as they are. Any indigenous system has long passed its shelf life. Yes, they served a purpose hundreds or thousands of years ago, but that era is over. Today, all advanced Ayurvedic treatments closely follow ‘Western scientific research methods’ — from hypothesis and research question, through testing, replication, and conclusion. In many cases, they even use the same medicines. How many Ayurvedic doctors prescribe Ampicillin? And didn’t CISIR find Prednisolone in “Samahan” back in the 1990s, when it was at peak popularity for treating practically every ailment in Sri Lanka? Indigenous medical practices were essentially random “kana‑shot” attempts. They were still treating chest pain by rubbing oil on the chest while the West was performing bypass surgeries to clear blocked arteries. Today it’s even simpler — angioplasty, followed by guidelines on diet and exercise. To be fair, no other indigenous system could do any of this either. We keep spending money on Ayurveda mainly to appease Buddhist priests and Sinhala‑Buddhist voters. It is a waste of taxpayer money when the hospital system needs billions. I’m not for or against any of these traditional practices; they did a wonderful job in their time. But the world

        • 0
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          Jit,
          Before one runs down ideas, it is necessary to examine who is putting them forward.
          This is Geevananda Gunawardena’s bio:
          Scientific & Professional Career: He studied at the University of Peradeniya (entering in 1969) and later built an extensive career in pharmaceutical research and product development in the United States. He worked as a Senior Research Investigator and Scientist at companies like Array BioPharma in Boulder, Colorado. He went on to found Omixscience Consulting.
          Research Contributions: Early in his academic career, he specialized in phytochemistry, researching the extraction of, triterpenes, and phenolic compounds of endemic plants in Sri Lanka alongside notable figures like Professor Subramaniam Sotheeswaran and Professor M. Uvais S. Sultanbawa
          So, you can see this is not some nativist pundit but a real academic. What he is asking for is the modernization of Ayurveda and a scientific investigation to see how some ayurvedis drugs work (or don’t). The vedamahattayas must be trained out of their belief in “humours” such as phlegm, heat, etc. If Western science used plant extracts to produce drugs like Metformin, Aspirin, or Penicillin, what is wrong in us investigating our own alleged cures?

          • 2
            0

            You chose the wrong end of the stick OC, and be judgemental of what I said. I did not question author’s qualifications at all, or his knowledge about the areas he specializes, did I? My criticism was – by and large – on the futility of wasting finite resources on antiquated unscientific practices when a much advanced scientific method is available to achieve far better outcomes.

      • 1
        0

        ……….……..now has a much superior scientific method to treat deceases.

        So why keep investing in bullock carts when a Ferrari is available to take you where you need to go?

  • 1
    0

    Readers,
    When we compare Sri Lanka’s healthcare system with countries such as Russia and other nations that later embraced democratic ideals, we should remember that our strength was never measured only by the number of Western-trained doctors or modern hospitals. Before the 1990s, almost every Sri Lankan village had its own “wedamahaththaya” ; a trusted native doctor who was part of the community and often the first person villagers turned to when they fell ill. At a time when Western medical doctors were far fewer and hospitals were not easily accessible to everyone, these practitioners played an important role in keeping our rural communities healthy.
    –
    Those of us who grew up in Sri Lanka remember this tradition. The wedamahaththaya was not a distant professional; he was one of our own. His knowledge was passed down through generations and deeply rooted in our culture. Whatever limitations traditional medicine may have, its historical contribution should not be forgotten. Sri Lanka’s healthcare heritage was built not only through Western medicine, but also through an indigenous tradition that reached almost every corner of the country.
    That is a part of our history we should remember with pride.

    • 1
      0

      Hello Leelagemalli,
      In 1920 the life expectancy in Ceylon was 43 years. In 1950 it was 52 years, nowadays it is around 78 years. – https://www.macrotrends.net/global-metrics/countries/lka/sri-lanka/life-expectancy
      I have no idea what it may have been in pre- Colonial days, however Demographers take an educated guess at 25 to 35 years. With a predominantly Rural Population, Malaria and other Mosquito borne diseases must have taken their toll.
      I have an Article written by a Doctor critiquing Ayurvedic Medicine and the Toxic substances used in some concoctions. I would probably have to leave the Country if I published it. At least with Homeopathy, the medicines contain nothing but water, so cannot do any harm, other than preventing proper treatment.
      Best regards

  • 0
    0

    This article is rife with scientific and historical inaccuracies at almost every paragraph that one does not know where to begin. Let is look at the claim that Abbot started pills. Pills, vaccines, and the pharmaceutical industry existed long before Dr. Wallace Abbott founded his company in 1888, and his work was not inspired by Ayurvedic practitioners or herbal medicine practitioners that Europe also had from medieval times to even today. Today we find various quacks (usually wearing guru-like long hair, tatoos and pretending to have mystical powers) in the West also selling amulets, herbal concoctions etc., often found in “health foods” stores. Dr. Abbott was a practicing Chicago physician and drugstore owner who began formulating “dosimetric granules” (tiny pills). Even the Wikipedia article on Abbot is clear on this. Mass-manufactured pills were already a booming industry decades before 1888. British pharmacist Thomas Beecham mass-produced “Beecham’s Pills” starting 1840s. Edward Jenner created the smallpox vaccine in the UK back in 1796. Merck and Bayer were already highly advanced industrial powerhouses by the time Abbott started his small kitchen-scale operation in 1888.

  • 0
    0

    Science, technology, and the Western regulatory environment are now shifting in ways that could favor plant-based therapies. This presents Sri Lanka with an important opportunity: to bring Ayurveda into the 21st century in a form that preserves its ancient roots while presenting it to modern populations within a scientifically rigorous framework. What is needed is NOT preserving ancient roots, but curing people via good science. Far from going to plant-based therapies, modern medicine is going to RNA and DNA technologies using CRISPAR etc. The action of a chemical, say, sodium glutamate (a neurotransmitter), or sodium chloride (humble table salt) is INDEPENDENT of whether it is derived from a plant or extracted from an animal, or synthesized in the lab using inorganic elements. Many essential drugs and food components are NOT found in the plant kingdom. A well-known example is Vitamin B. Also, drugs dont work independently — they have synergies and interactions — so the concept of a “magic bullet” was not something accepted widely in western medicine. In fact, the main job of pharmaceutical forularies committes is to work our drug interactions and present good forumlations.

  • 1
    0

    Modern western medicine also arose from the medieval western herbal medicine that was very similar to Ayurveda because it too was based on the four humours concept used in Ayurveda. Hippocrates championed identical concept in Europe, later codified by Galen, these dominated European medicine for over 2,000 years. Later, Paracelsus fought to destroy it and develope correct ideas. While medieval Western medicine and Ayurveda share a striking structural resemblance in their “holistic balance” of 4 humours philosophies, they utilized different core substances & herbs that were available in their respective climates. Ayurveda and medieval european hebal medicine both did not understand the over-whelming role of pathogens; did not understand the role of blood that William Harvey and others worked out during the 17th century, the role of endocrine agents, vitamines, carbohydrates, proteins, electrolytes etc etc. Today, given the complexity of the human body nothing can be more naive than the four humours doctrine that Ayurveda even today uses. Ayurveda accepts astrology and “divine influences”. They even tried to use it against Covid, and produced concoctions claiming that “Naatha Deviyo” had given the receipe —Dr. Channa Jayasumana went on TV to uphold it. MPs drank “Dhammika Paneniya”.

  • 1
    0

    Another teaching found in Ayurveda (besides the Vaa-Pith-Sem three humours stuff is the classification of food as Heaty or cold, and not to be consumed or consumed cautiously. Thus Tuna (Balaya) is hot, but Thora is OK and so on. In medieval European herbalism also, classifying plants by their “hot,” “cold,” “dry,” and “moist” properties was a highly structured, almost mathematical pseudo-science. Hot & Dry illnesses (e.g., a fiery yellow-bile fever, or “choler” —> Treated with Cold & Moist plants (e.g., succulent, water-heavy herbs). Cold & Moist illnesses (e.g., a sluggish, mucus-heavy winter flu, or “phlegm”) —>Treated with Hot & Dry plants (e.g., pungent, stinging herbs or spices). To make dosing more precise, medieval physicians and monks used a system refined by the Roman physician Galen called The Four Degrees. Every herb was meticulously categorized on a scale from 1 to 4 based on its potency. Today in the West you can follow a course in “Naturopathy” which teaches stuff similar to what Ayurvedic schools (e.g., the one at Gampaha) teach its pupils. In summary, AYURVEDA is a PSEUOSCIENCE with bits of empirical validity wrapped in lots of pure rubbish.

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