By W A Wijewardena –
A speaker with a guitar
Imagine a scenario like this. You invite a CEO of a successful start-up company to speak to your students. Your wish has been to drive the message home to students that they do not have to live with a constant defeatist mentality. If they try, perseveringly, again and again, they can, at the end, succeed. No need to give up if you have failed even a hundred times.
The speaker under reference walks to the stage with an unusual implement hanging over his shoulders, a guitar. The students who normally consider these ‘do-good discourses’ as boring suddenly wake themselves up to the new scenario unfolding before their eyes. Bemused, they continue to watch, not knowing what would happen next.
The lone guitarist does not keep them in suspense for long. He summons to the stage either Simon and Garfunkle or Mervin Perera in a solo performance. His half-closed eyes show that the melodious voice that comes out through his lips has begun its journey from somewhere deep in his heart. All the time, his busy fingers pull the strings of the guitar creating a harmonious melody. It is over in a few minutes.
But by that time, the students who had previously been unwilling and disconnected have now been transported to a new world in which the focus has been only on the speaker and nothing else. Thus, both the speaker and the students have been attuned to the same wave length. The speaker is ready to begin his discourse and the students are ready to listen to him.
This is the performance that is repeated everywhere this speaker appears, no matter whether it is at the University of Sri Jayewardenepura or the University of Kelaniya or the Business Management School, to mention but a few places.
The performance at the Kelaniya University:
A CEO unconstrained by time
This lone guitarist is Rohan Pallewatta, Executive Chairman of the start-up high tech company, Lanka Harness, a Board of Investment or BOI approved company operating in the Free Trade Zone at Biyagama in Sri Lanka.
To pick the brain of this man on this as well as on many others, I sit with him in his spacious boardroom, sipping steaming tea, one cup after the other. Rohan is unusually calm and his calmness has defied my perception of a CEO: a busy-body constantly spying on his wristwatch as if the world would come to an end in a few minutes’ time. Locked up alone in his boardroom, we have all the time under the sun to exchange views. At the end, I leave him wiser than before.
Singing is a meditation
I ask him why he chooses to sing before making a public presentation. He laughs: “It helps me as well as those in the audience,” he begins his narrative. “For me, I would get into a meditative mood so that I could focus entirely on what I’m to talk. For them, it’s a tactic to unify all of them in thought and attention. I use music, the universal language, as the entry point to earn their attention.”
Learning music from an unusual guru
His talent in playing a guitar and singing amazes me. I ask him whether he picked it up at school. “No,” he says. “It’s an interesting story. When I was in Grade 10 or 11 at St. Anthony’s at Katugastota, I heard a disabled beggar sitting on his haunches on the pavement murmuring to himself a melody. It immediately struck to me that he was murmuring a song by the famous folk rock singers, Simon and Garfunkle. I turned back and asked him whether he knew of the songs by these singers. He not only knew their songs but also filled me with some interesting stories about them which I had not heard before. These two singers are famous because they played only a guitar to provide background music to their songs. I asked him whether he could play a guitar. He said ‘yes’ and from that day onward, he was my music guru.”
Guitar being the best friend
It was an unusual teacher-student relationship, entirely driven by demand, so that results were fully effective. The beggar-guru was able to unleash a talent which had been in hiding in Rohan all the time. Today, to Rohan, a guitar is just like a pen to a writer. Singing, its complementary product, is the natural flow of water coming out of a stream.
His marriage with the guitar and singing reminds me of the American philosopher academic Robert M. Pirsig who travelled the length and width of USA on a motorbike in search of the philosophical foundation of human knowledge. The outcome has been the semi-fictional inquiry into science titled ‘Zen and the Art of Motorcycle Maintenance,’ a book recommended for advanced microeconomics courses in many North American universities. The motorbike was the guitar of Pirsig.
One day, Rohan would also put pen to words to present his narrative. It will not be a challenge for him with his honours degree in English literature from the University of Kelaniya.
Learning English the hard way
When I meet people like Rohan who use English language fluently, I always ask them how they got that talent. The purpose is to impress upon others that learning a foreign language is not rocket science and everyone could do it if they take it seriously. Rohan says it was by compulsion rather than by choice.
At St. Anthony’s, the rule during his time had been a total prohibition of speaking one’s vernacular language. There is this slab called DTV, standing for Don’t Talk Vernacular, passed by the Principal to a Senior Student of choice to administer it. His identity is not known to other students. If somebody speaks Sinhala or Tamil, DTV is promptly passed onto him. If you get it, it is fatal for you because you would be caned at the assembly the following morning.
Says Rohan: “We were in mortal fear of getting DTV, so we used only English in school to talk to others. At first, it was broken English. But at the end, we were masters of the language.”
A modern student rights activist might say that it is a brutal way of teaching. The means could be questioned, but the end has been a happy one as demonstrated by Rohan. Thanks to this brutal method, Rohan who had not done English as a subject for GCE (AL) Exam was able to read for an honours degree in English literature later in his life. Many years later, his English helped him to complete his Attorney-at-Law at the Sri Lanka Law College and MBA at the Postgraduate Institute of Management.
Journey to Japan
Our conversation naturally switches to his entry to the entrepreneurial world. After his O/L exam at St. Anthony’s, Rohan had got a scholarship from the American Government under its American Field Students Programme.
Says Rohan: “I could have chosen one of the Western countries like USA, UK, Australia or NZ to study for one year in one of their schools. But Japan was also a choice. I chose Japan because I wanted to master martial arts and earn a black belt. I earned the black belt. But as a part of the study programme, we had study tours at leading Japanese companies. When I visited Toyota, what struck me was that most of its processes had been done by robots and humans were barely visible.
“But in one of the rooms, I found there were a lot of people and, on inquiry, I was told that they were producing a very critical component which robots couldn’t do. That was the production of sensors which automatically got activated on impact to release an air bag in the event of an accident. It’s a life-saving gadget and Toyota couldn’t rely on either robots or outsiders to produce it. Hence, under their strict quality supervision, it was produced in-house by its own employees.
“I immediately sensed that it would give an opportunity for labour abundant country like Sri Lanka to produce it if we could convince Toyota to give us the franchise. This thought was hanging on my mind even when I was doing my A/Ls. So, when the first opportunity came, I started to learn of the technique and develop this sensor in a room in my house. My mom was not happy because of the mess I had created. But I continued to do my experiment.”
Rohan submitted some of his samples to Toyota to get their nod for it. But the subsequent period was a total disappointment for him. Toyota at first rejected them. But when he started to send more samples, it did not even acknowledge them.
A plus point for Rohan was that he had mastered the Japanese language whist being a student in Japan as an American scholar. So, he knew the Japanese habits, culture and values. The Japanese loved it if they were met in person rather than in correspondence. So, Rohan started to shuttle between Colombo and Tokyo in order to win a franchise for his product from the world’s largest car manufacturer.
Totally frustrated, at one of the meetings he asked the Toyota people why they did not even acknowledge the samples, let alone accept them. The reply was more disappointing. He was politely told that he was such a nuisance to Toyota that when they saw any package bearing his name on the envelope, they would throw it into the dustbin without even bothering to open it. For anyone, that reply would have been sufficient to say goodbye to his entrepreneurial ambitions. But not for Rohan, who is now determined to prove that Sri Lankans also can do things which others can do.
Light at the end of the tunnel
“I negotiated with Toyota for 15 long years without success,” reminisces Rohan. “By that time, I had shuttled between Tokyo and Colombo 46 times and I didn’t know where my negotiations would lead.
“At the 47th meeting, Toyota people, perhaps to get rid of me, told me that I should come through one of their sub-suppliers. That was like pointing to a stranded man in the desert an oasis in the far horizon. I immediately seized upon the lead and got the addresses of its sub-contractors.”
But that led to a further period of unsuccessful negotiations with Toyota’s 10-odd sub-contractors. Rohan started to send his home-produced samples to them.
After sending about 100 samples, he got the reply from one of the sub-contractors that two of them were not bad. “Though it was not a word of acceptance, it was like a straw that had come the way of a drowning man,” he says.
Global Production Sharing Network
The world has been changed by people who worked as loners, most often in their houses. The first Apple Macintosh Desktop was invented in the backyard garage of Steve Jobs’ adoptive father. Despite its unholy beginning, it changed the entire world in the subsequent few decades. Similarly, Rohan’s amateurish work at his home paved the way for a new era in Sri Lanka. That was the sowing of the seeds of a high-tech production era in the country and effectively using the global supply chain to create wealth for Sri Lankans.
The modern production method is not to produce a whole product by a single country. It is global production sharing as coined by the Sri Lanka-born economist at the Australian National University, Professor Prema-chandra Athukorala. The advancements in ICT, marine and air transportation and diffusion of knowledge have enabled different nations in the globe to cooperate with strangers to produce global products for the global market.
Thus, today’s citizens are not natives of nation states. They are global citizens. Today’s products are not owned by these nation states. They are owned by the entire globe. For instance, components for iPhone 6 are supplied by 740 odd production units located in 31 countries (available at: https://betanews.com/2014/09/23/the-global-supply-chain-behind-the-iphone-6/). They are finally assembled at the Foxconn Assembly Plant located in China. Each country supplies only a minor component. But they create wealth by producing big volumes running into billions. Noting this global trend, the present Government has pronounced that its strategy is to join the global production sharing net.
Supplying to the rest of the world
Today, Rohan’s Lanka Harness is a high-tech production unit directly employing about 450 and engaging about 500 subcontractors. Thus, it provides livelihood to about 3,000 families. This is not much, but it is the beginning. Its success should be an eye-opener for others.
Rohan’s products should be absolutely defect-free since there is no way to check on their efficacy before a vehicle meets with an accident. Thus, the benchmark quality standard given to Rohan is that the defects should not be more than one PPM or one part per million.
That is a very high quality standard and it is unthinkable for a Sri Lankan firm. But Rohan and his team have proved the unthinkable. That is, Sri Lankans can also do things better than others. He supplies to almost all the major car manufacturers in the world, accounting for about 7% of the global market for sensors. A visitor entering his factory will observe boxes of finished products marked for countries like Japan, South Korea, Malaysia, Thailand, Indonesia, India, Germany, Romania, UK, and USA, covering practically every country that produces vehicles.
With his track record for quality, timely delivery and customer-friendliness, the market is expanding day by day. At present, it is a $ 100 million export firm. With a new facility now coming up close to the original factory at Biyagama soon, it will be a $ 200 million export firm.
Not in the limelight
Not many people know of Rohan’s achievements and contributions to the country’s economy as a lone producer. He is hidden from the limelight. That is because he does not produce for the local market.
But whoever who is driving a car here should know that his life-saving gadgets within the car may have been supplied by a small start-up company created and developed by Rohan.
A good example is the encounter of a batch of his employees sent to Japan for short-term employment at his Japanese principal. They had been driven around the city by their Japanese counterparts in a coach. When they had alighted from the coach, they had been told, to their pleasant surprise, that the life-saving gadget fixed to that vehicle had been produced and supplied by them. That alone had been the motivational factor for them to return to Sri Lanka and work hard to produce more quality products.
Sri Lanka’s future depends on its ability to become a partner of the global production sharing network. Rohan Pallewatta has been one of the designers of that future.
*W.A. Wijewardena, a former Deputy Governor of the Central Bank of Sri Lanka, can be reached at firstname.lastname@example.org
Jim softy / May 8, 2018
YOu haven’t explained how he found the Stsrtup Capital for the company and how much was it and who gave it. YOur global production proposal is correct. some time ago, Islands around USA and countries in Latin america had a similar program. That is they produced vegetables (from Mexico even now), Banana ( so many banan republics now philipphines, costarica etc.,), sugar by many carebbean island countries. but they never grew up as countries. Now they know they are also americans but their countries are doing very poor. I am not talking negative about what you proposed. Just along with various free trade deals around Sri lanka, Sri lanka being a country which is completely dependant on imports, Sri lanka will never win. Think Ruwanweliseya, JEthawanaramamaya, so many big tanks,. channels etc ahd to build by us. How much we would been in debt in the middle of so many souith indian invasions. The stock market is a wastage. What are the indics deciding the value of the market. what are the companies published there. How do wthe poor or so-called middle class ever gain out of those except Sri lanka is goond in Service industry and otherwise, we are importing everything. US, UK, Australia and NZ are considered one group of five countries. YOur proposal is good, but what it shows is the govt economic initiativrs such as Vision2025, even if it is an excellent program which is absolutely not, will not work. the individual has to be vigilent, work hard, motivative, imaginative and be lucky etc., etc.,
Fathima / May 10, 2018
Understanding entrepreneurship is too much for you. Better spend rest of your life on monthly pensions and continue to enjoy being a kibitzer with your useless comments
Jim softy / May 8, 2018
Seed for one year, He learned KArate, he mastered the language. so, more than the business he enjoyed the life. Who made it for him ? what you have writtein is all his work. He was learning the guitar.. I think even now he is not an outstanding businessman as Western CEOs are. I do not when his part going to be outdate because that model is no longer being in the production line. How he tried to expand etc to other countries.
Sarrij / May 8, 2018
Beautiful write up.
SL has plenty of hidden talent. The challenge is to uncover and promote them. Not an easy task in the present political culture.
Kudos to Rohan.
Isharath / May 8, 2018
Dr. W.A Wijewardena,
Thank you for another motivational piece with another local inspirational figure. I enjoyed every second of that nearly 50 minutes of video
Ben Hurling / May 8, 2018
Rohan Pallewatta & Nagananda Kodituwakku should join forces in 2020. Capture Sri Lanka’s political power. Chase away POISONOUS PARASITES from SLFP, UNP, TNA, SLMC etc. Sri Lanka will start sailing to a better place. Cheers!
Douglas / May 8, 2018
Looks like the BEGINNING to see a “Silver Lining” in the “Dark Cloud” we are presently enveloped. I see it beginning to appear from different angles and quarters. It could be a “Revolution” of a different type and let us wait and see how that would unfold in the near future. There is NOTHING ELSE that could save this country for the PEOPLE and the FUTURE PEOPLE.
Gune / May 8, 2018
CT articles are a reflection of the hopelessness we are as a country and people.
Stories like this refreshes are dying hope in this country. Well done Rohan. I think you want to to be Sri Lanka’s President one day. Please have the the same tenacity you had in convincing Toyota to achieve this goal.
Pls trust me -The people of Sri Lanka will vote for you.
Think of Macron, Sebestian Kurz and Trump and how they came in to power from nowhere. Go got it!
Jim softy / May 8, 2018
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Ramesh / May 8, 2018
Beautiful ! Sir the way you presented
Your speech. I copied to my son, to do his presentacion in his studios.
Once again thankyou so much for your
Dhobi Ghat / May 9, 2018
What’s the big deal with Rohan Pallewatta?
I think Wijewardena should capture Tony Senewiratne as a case study. This chap is on the board of many NGOs in Sri Lanka such as Habitat for Humanity, the National Peace Council, Transparency International, National Child Protection Authority, Y-Gro (ex X-Group?) and ESCAPE.
Where hasn’t Tony been?
This man is a spectacle to behold and portrays himself to be the Second Coming of Christ on his Twitter profile, which claims him to be a “Humanitarian work – Philosophy – a Radical belief and follower of Jesus Christ and addiction to all sports as a player and not a spectator.” Does this mean that he has a PhD in philosophy?
The more I study Tony, the more I am convinced that he never worshiped anything but himself.
Nosey Parker / May 9, 2018
We are talking about a potential leader of SL here , not a nut case .
Dhobi Ghat / May 9, 2018
Tony Senewiratne claims that he’s presidential material and that he can deliver Sri Lankans to the promised land. Wherever that land is, is a matter of gesture!
Given the past history of our presidents (there was one that even applied pig fat on the chairs in parliament!), I feel assured that the dividing line between a President of Sri Lanka and a nutcase is very thin. It’ll be Tony for President then!
Fathima / May 10, 2018
Crabs are starting with what they are naturally good at..
Jim softy / May 10, 2018
Dr. Wijewardane: the way he came with the Guitar and he stage behaviour shows he is very much a Church priest. I am not sure whether you are getting money from the protestants. CT deleted my comments, and there are supporting comments to what I wrote. I see the ending. Japan was a develope country since the WW II. where it is now. So many european empires vanished. USA is also started it’s downward journey. So, why should not be slow. Generally the fast growing trees die soon bu tnot the slow growing trees.
yusuf / May 10, 2018
I hear a retired sanitary operative in Toronto is getting money from Hindus to call Rohan Pallewatta a Protestant priest. I hear the money is coming through Sampath Bank.
Jim softy / May 10, 2018
YusufL I heard Rohan is reading that Crap book Quran and his prophet was a seducer of a girl infant as the seond wife. Saudi arabian are not allowed where I am even as sanitary operators. first learn english you Pork.
Sinhala_Man / May 12, 2018
This inspiring story of Rohan Pallewatta is amazing, and well told by Dr. W.A Wijewardena. I’ve read it through carefully, stopping the video at points to check the facts.
Once Rohan knew that he was on to a winning idea, nothing would stop him. He is also extraordinary intelligent, and has many times made bold and daring decisions.
This is a very honest article. Rohan has no monopoly in the production of these sensors, and he obviously seeks none. He supplies many makes of cars, but he still only accounts for about 7% of the global market for sensors. That is how it should be in the Global Production Sharing Network, and we owe a great debt to Dr Wijewardena for educating us in these areas.
Isn’t it also remarkable that Rohan has shared all these insights with us? He frankly acknowledges his good fortune – including the Al Qaeeda attack on the Twin Towers! Although that made a huge difference to the success of his business, I’m sure that he deplores those acts of violence. Similarly the Tiger attack on the Katuanayake Airport is seen as one of a series of events over which he had no control, and he used his daring to disconnect Mr Ito’s Galadari room T.V. None of these doings is dishonest. He has been able to size up situations quickly and act appropriately so as to spare even more havoc.
Rohan’s affection for Mr Ito, his assertion of the need for play fair play, appreciation of the outlook and the ethos of Japanese businessmen all mean he deserves success.
I intend listening once more to the video presentation and making a few more comments; Ben Hurling’s hopes for a teaming up with Nagananda Kodituwakku merit considering.
Sinhala_Man / May 12, 2018
I’m making these comments on language learning quite separate from the main story.
Dr. W.A Wijewardena is a very committed man who is concerned about the need to get English taught to all our citizens. To that end he takes enormous pains to track down users of English and ensure demystification of the learning of English in Sri Lanka today.
The “Don’t Talk Vernacular” programme that he has described at St. Anthony’s, Katugastota has been successful; we can be happy about that, but I would have my reservations about it in this day and age! It must have worked because of a remarkable Principal. Jimmy, that must have been a Roman Catholic priest, not one of the Protestants whom you hate so much. This school was Kandy’s flagship Catholic school, taken over by the State in 1962, but allowed to function undisturbed. However, this should not be thought of as a panacea for all problems. I’m sure that Rohan Pallewatta is going to read all thee comments; your views, please?
Some years after I left the first of the three schools that I attended, a “Pencil Passing System” had been adopted. Many say that it was highly productive. Only there was no caning – just ONE guy who was left with the pencil at the end of the day, had to pay a smallish fine. A fine also is a punishment. I’d prefer a system of rewards, rather than punishment, but well, there was long-term reward for Rohan. How many were scarred for life, how many ended up imagining that English is a “superior language”, we will never know. The people are so desperately keen on learning English that any means would seem to justify the end.