Sri Lanka, like many other countries around the globe, is sports-mad. And, as everyone knows, cricket is one of the most prominent sports in the country, with the Sri Lankan international cricket team being one of the best around. Rugby union is also popular in the country, but how does this passion tie into the love for gambling?

What has become evident is that people go beyond playing and watching sports in Sri Lanka to make up the overall experience. Gambling plays a significant role in proceedings too. And, while it’s all well and good to enjoy gambling, you’ve got to have the means to do so, and in Sri Lanka, most people have said means. When we say means, we are first talking about the ability to do so in terms of the government being onside, which they are, as long as an operator is licensed, be it a land-based bookmaker or casino.

This is fantastic news because it’s a government that recognises that its citizens have a penchant for gambling, especially where sports are concerned, and want to allow them to do so in a fun yet safe way. By ensuring that anyone operating a gambling service on land has a valid license to operate and punishing those who run a service without, the authorities know that gamblers will be secure at all times and not put at risk of anything untoward happening.

There is also the online element to consider, with many Sri Lankans keen to access licensed sports betting operators. Smartphones are readily available in Sri Lanka, meaning those passionate about gambling can now enjoy it as a pastime on the go rather than visiting land-based premises. Doing things this way is a lot more convenient, and as we mentioned above, bwin and other services are reputable in the sense that they, too, are licensed and regulated, so users again won’t be putting themselves, their details or their finances at risk.

Significant benefits will also play perfectly into the culture in Sri Lanka. For example, if someone chooses to place bets on sports such as cricket online, they could do so while watching the cricket live, whether in person, on the television, or even on the internet. So, it’s something that can be added to the whole sporting experience rather than being separate entities in a way.

And what better than combining two critical elements of Sri Lankan culture into one? Sri Lankans love their cricket, their rugby, and other sports, and they love to gamble too. They can now enjoy both elements, legally, offline and online, and know that doing so isn’t going to lead to any problems such as fraud or cyber crime occurring. And, where online gambling is concerned, more and more respected operators are now opening their virtual doors to people from Sri Lanka signing up and using their services, which is definitely a good thing.